last updated: oct 16, 2026

this privacy policy explains how G Universal (the "site," "we," "us," or "our") collects, uses, & shares your personal information when you visit, use our services, or buy from guniversal.com (the "site"), or otherwise talk with us about the site (together, the "services"). in this privacy policy, "you" & "your" means you as a user of the services, whether you're a customer, a site visitor, or anyone else whose information we've collected under this privacy policy.

pls read it carefully.

changes to this privacy policy

we may update this privacy policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. we'll post the revised version on the site, update the "last updated" date, & take any other steps the law requires.

how we collect & use your personal information

to provide the services, we collect, & have collected over the past 12 months, personal information about you from a few sources, set out below. what we collect & use depends on how you interact with us.

along with the specific uses below, we may use information we collect about you to communicate with you, provide or improve the services, comply with any applicable legal obligations, enforce any applicable terms of service, & protect or defend the services, our rights, & the rights of our users or others.

what personal information we collect

the types of personal information we get about you depend on how you interact with our site & use our services. when we say "personal information," we mean information that identifies, relates to, describes, or can be associated with you. the sections below describe the categories & specific types of personal information we collect.

information we collect directly from you

information you submit to us directly through our services may include:

• contact details including your name, address, phone number, & email.
• order information including your name, billing address, shipping address, payment confirmation, email address, & phone number.
• account information including your username, password, security questions, & other information used for account security.
• shopping information including the items you view, put in your cart, or save to your account (like loyalty points, reviews, referrals, or gift cards), & your purchases.
• customer support information including the information you choose to include when you message us, for example through the services.

some features of the services may ask you to give us certain information about yourself directly. you can choose not to, but that may keep you from using or accessing those features.

information we collect about your usage

we may also automatically collect certain information about how you interact with the services ("usage data"). to do this, we may use cookies, pixels, & similar technologies ("cookies"). usage data may include information about how you access & use our site & your account, including device information, browser information, information about your network connection, your IP address, & other information about your interaction with the services.

information we get from third parties

we may also get information about you from third parties, including vendors & service providers who may collect information for us, such as:

• companies that support our site & services, such as Shopify.
• our payment processors, who collect payment information (for example bank account, credit or debit card information, & billing address) to process your payment, fulfill your orders, & provide the products or services you asked for, in order to perform our contract with you.
• when you visit our site, open or click on emails we send you, or interact with our services or ads, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, & cookies.

the services that help run the site right now are:

• Google Analytics 4 measures visits & purchases on the site.
• Twitch, through decapi.me, checks whether G is live so the site can show the live banner. your browser contacts decapi.me when a page loads.
• Discord shows the community member count. your browser contacts Discord when a page loads.
• Judge.me collects & shows product reviews.
• Track123 powers the order tracking page.

any information we get from third parties is treated in line with this privacy policy. also see the section below, third-party websites & links.

how we use your personal information

• providing products & services. we use your personal information to provide the services & perform our contract with you, including to process your payments, fulfill your orders, send you notifications about your account, purchases, returns, exchanges, or other transactions, create, maintain, & manage your account, arrange shipping, & handle returns, exchanges, & other account features. we may also improve your shopping experience by letting Shopify match your account with other Shopify services you choose to use. in that case, Shopify processes your information as described in its Privacy Policy & Consumer Privacy Policy.
• marketing & advertising. we may use your personal information for marketing & promotional purposes, such as sending marketing, advertising, & promotional messages by email, text message, or postal mail, & showing you ads for products or services. this may include using your personal information to better tailor the services & advertising on our site & other websites. if you're an EEA resident, the legal basis for this processing is our legitimate interest in selling our products, under Art. 6 (1) (f) GDPR.
• security & fraud prevention. we use your personal information to detect, investigate, or act on possible fraudulent, illegal, or malicious activity. if you use the services & register an account, you're responsible for keeping your account credentials safe. we strongly recommend you don't share your username, password, or other access details with anyone. if you think your account has been compromised, pls contact us right away. if you're an EEA resident, the legal basis for this processing is our legitimate interest in keeping our website secure for you & other customers, under Art. 6 (1) (f) GDPR.
• communicating with you & improving the services. we use your personal information to give you customer support & improve our services. this is in our legitimate interests in being responsive to you, providing effective services, & keeping our relationship with you, under Art. 6 (1) (f) GDPR.

cookies

like most websites, we use cookies on our site. for specific information about the cookies we use to power our store with Shopify, see shopify.com/legal/cookies. we use cookies to power & improve our site & services (including remembering your actions & preferences), & to run analytics & better understand how people use the services (in our legitimate interests to run, improve, & optimize the services). we may also let third parties & service providers use cookies on our site to better tailor the services, products, & advertising on our site & other websites.

most browsers accept cookies by default, but you can set your browser to remove or reject them. keep in mind that removing or blocking cookies can affect your experience & may cause some of the services, including certain features & general functionality, to work incorrectly or stop being available. blocking cookies also may not completely prevent how we share information with third parties such as our advertising partners.

our website also recognizes the Global Privacy Control (GPC) signal, which lets you opt out of certain uses or disclosures of your information. if you tell us your preference through GPC, we'll treat that signal as a valid request to opt out of sharing & targeted advertising for that browser or device, & if we can connect the device sending the signal to a Shopify account, we'll apply the opt-out to that account too. to learn more about Global Privacy Control, visit globalprivacycontrol.org. other than Global Privacy Control, we don't recognize other "Do Not Track" signals your browser or device may send.

how we share personal information

in certain circumstances, we may disclose your personal information to third parties to fulfill contracts, for legitimate purposes, & for other reasons covered by this privacy policy. those circumstances may include:

• with vendors or other third parties who perform services for us (for example IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, & shipping).
• with business & marketing partners, to provide services & advertise to you. our business & marketing partners use your information in line with their own privacy notices.
• when you direct us, ask us, or otherwise consent to our sharing certain information with third parties, such as to ship you products or through your use of social media widgets or login integrations, with your consent.
• with our affiliates or otherwise within our corporate group, in our legitimate interests in running a successful business.
• in connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including responding to subpoenas, search warrants, & similar requests), to enforce any applicable terms of service, & to protect or defend the services, our rights, & the rights of our users or others.

in the past 12 months, we've disclosed the following categories of personal information & sensitive personal information about users for the purposes set out above in "how we collect & use your personal information" & "how we share personal information":

category

categories of recipients

identifiers such as basic contact details & certain order & account information personal information categories listed in the California Customer Records statute, such as basic contact details & certain order & account information commercial information such as order information, shopping information, & customer support information internet or other similar network activity, such as usage data geolocation data such as locations determined by an IP address or other technical measures

vendors & third parties who perform services for us (such as internet service providers, payment processors, fulfillment partners, customer support partners, & data analytics providers) business & marketing partners affiliates

we don't use or disclose sensitive personal information without your consent or to infer characteristics about you.

with your consent, we share personal information for advertising & marketing, as follows.

over the past 12 months, we've "sold" & "shared" (as those terms are defined in applicable law) personal information for advertising & marketing, as follows.

category of personal information	categories of recipients
identifiers such as name, email address, & phone number	business & marketing partners
commercial information such as records of products or services purchased	business & marketing partners
usage data	business & marketing partners

user-generated content

the services may let you post product reviews & other user-generated content. if you submit user-generated content to any public area of the services, it'll be public & anyone can see it.

we don't control who can see the information you choose to make available to others, & we can't make sure the people who see it will respect your privacy or keep it secure. we're not responsible for the privacy or security of information you make public, or for the accuracy, use, or misuse of any information you disclose to or receive from third parties.

third-party websites & links

our site may link to websites or other online platforms run by third parties. if you follow links to sites we don't control or aren't affiliated with, pls review their privacy & security policies & other terms. we don't guarantee & aren't responsible for the privacy or security of those sites, including the accuracy, completeness, or reliability of the information on them. information you share in public or semi-public places, including on third-party social networks, may also be visible to other users of the services & of those platforms, without limits on how we or a third party may use it. linking to a platform doesn't, by itself, mean we endorse its content or its owners or operators, except as stated on the services.

children's data

the services aren't meant for children, & we don't knowingly collect personal information about children. if you're the parent or guardian of a child who has given us their personal information, you can contact us using the details below to ask us to delete it.

as of the effective date of this privacy policy, we don't have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of people under 16.

security & how long we keep your information

no security measures are perfect or impenetrable, & we can't guarantee "perfect security." any information you send us may not be secure while it's in transit, so we recommend you don't use insecure channels to send us sensitive or confidential information.

how long we keep your personal information depends on a few things, such as whether we need it to maintain your account, provide the services, comply with legal obligations, resolve disputes, or enforce other contracts & policies.

your rights

depending on where you live, you may have some or all of the rights below for your personal information. these rights aren't absolute, may apply only in certain circumstances, & in some cases we may decline your request as the law allows.

• right to access or know: you may have the right to ask for access to the personal information we hold about you, including details about how we use & share it.
• right to delete: you may have the right to ask us to delete personal information we keep about you.
• right to correct: you may have the right to ask us to correct inaccurate personal information we keep about you.
• right of portability: you may have the right to get a copy of the personal information we hold about you & to ask us to transfer it to a third party, in certain circumstances & with certain exceptions.
• right to opt out of sale, sharing, or targeted advertising: you may have the right to tell us not to "sell" or "share" your personal information, or to opt out of processing it for "targeted advertising," as those terms are defined in applicable privacy laws. if you visit our site with the Global Privacy Control opt-out signal turned on, depending on where you are, we'll automatically treat that as a request to opt out of the "sale" or "sharing" of information for the device & browser you use.
• restriction of processing: you may have the right to ask us to stop or restrict how we process your personal information.
• withdrawal of consent: where we rely on your consent to process your personal information, you may have the right to withdraw it.
• appeal: you may have the right to appeal our decision if we decline your request. just reply directly to our denial.
• managing communication preferences: we may send you promotional emails, & you can opt out anytime with the unsubscribe link in our emails. if you opt out, we may still send you non-promotional emails, such as ones about your account or your orders.

you can use any of these rights where shown on our site or by contacting us with the details below.

we won't discriminate against you for using any of these rights. we may need to collect information from you to verify your identity, such as your email address or account information, before we respond to your request in substance. as applicable laws allow, you may choose an authorized agent to make requests for you. before we accept a request from an agent, we'll need proof that you authorized them to act for you, & we may need you to verify your identity directly with us. we'll respond to your request in a timely way, as applicable law requires.

complaints

if you have a complaint about how we process your personal information, pls contact us using the details below. if you're not happy with our response, depending on where you live, you may have the right to appeal our decision by contacting us using the details below, or to file your complaint with your local data protection authority. for the EEA, you can find a list of the data protection supervisory authorities here.

international users

we may transfer, store, & process your personal information outside the country you live in. your personal information is also processed by staff & third-party service providers & partners in those countries.

if we transfer your personal information out of europe, we'll rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, unless the transfer is to a country that's been found to provide an adequate level of protection.

contact

if you have questions about our privacy practices or this privacy policy, or you'd like to use any of the rights available to you, email us at g@guniversal.com or write to us at G Universal, p.o. box 369, webster, ny 14580, united states.

for the purposes of applicable data protection laws, & unless stated otherwise, we're the data controller of your personal information.